The task was to take an existing beverage product and rethink its packaging.
Kicking Horse Coffee is Canada’s largest distributor of organic, fair-trade coffee. In 2017, they launched a ready-to-drink cold brew line that, like their other products, features a bold, playful voice. This redesign captures that voice in a concise, typographical solution. There are no bells and whistles, just great, convenient coffee that screams at you to take it from the grocery shelves. Targeted to individuals with a refined sense of taste, the packaging tells its story through renowned literary figures and their love of coffee, known to the esoteric few.